A community-led group has won funding for a series of projects to support the district centre in Maindee.
Maindee is to receive £38,200 from the Welsh Government's town centre partnership fund. The investment will facilitate the forming of a local partnership of traders and community stakeholders, a "health check" survey, marketing support for local businesses and a number of small projects which will be determined by the partnership.
Newport City Council made the successful bid on behalf of Cynefin Newport which has helped bring together a broad range of organisations under the Maindee Unlimited umbrella.
It is already embarking on a regeneration programme in Maindee and one of its priorities is the revitalisation of the district centre.
An action plan has been developed to reduce shop vacancy rates, increase footfall and improve the environment.
Councillor John Richards, Newport City Council's cabinet member for regeneration and development, said: "We have recognised that Maindee has been hit particularly badly in recent years by the downturn and its impact on retail businesses.
"Local shopping centres up and down the country are facing similar problems but what is special about Maindee is that local people are not just sitting back but are working together and taking positive action to tackle the issues. I applaud their efforts and we will continue to provide support wherever possible."
Cynefin Place coordinator Peter Willis said: "This is exciting news for Maindee. The funding will act as a kick start to bring local people and businesses together to revitalise Chepstow Road shopping district.
Alison Starling, secretary of Maindee Unlimited, said: 'We're delighted to have received this funding to support local businesses and help revitalise the heart of Maindee. Maindee Unlimited has only just been launched and this is a fantastic start to our hopes and aspirations of creating a thriving community, where people living in the area can help change their environment for the better."